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"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.
Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.
Despite myself, I feel a rush of excitement, the thrill of having another human perform just for me.
"The broadcaster is not the only content creator in the room," says Sideman.
Tayser Abuhamdeh doesn’t have what most people would call an exciting job. “Eventually I started opening up, saying random things, telling jokes and laughing at my own jokes.
He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.
"It is a dream that a lot of people have been thinking about for a long time," Sideman told me, relaxing at a conference table in his midtown New York office.
"It is a holy grail." In the 1990s Sideman studied art and technology in New York."I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.Watching a You Now stream can be an overwhelming experience."Smartphones provide all the critical pieces for these new services.They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.