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20-Feb-2018 12:50 by 7 Comments

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A spot for Man (above) won't run during Sunday's Super Bowl because CBS said "our Standards and Practices department decided not to accept this particular spot." In other words, the material in the ad has made CBS execs uncomfortable.CBS offered another reason for the rejection: “Moreover, our sales department has had difficulty verifying your organization’s credit status.” So what's the big deal about the ad?

But Digital Journal learned the Man Crunch ad may soon be broadcast elsewhere.It launched last week and it reportedly has attracted 60,000 members.In an interview with Digital Journal, Avid Life Media founder Noel Biderman said the Man Crunch ad will likely appear on other media outlets.We never tried to reset anybody’s moral compass; all we want to do is provide a worthwhile service.” Gay rights activists were also quick to condemn CBS for their failure to approve the commercial, with GLAAD (Gay & Lesbian Alliance Against Defamation) releasing a statement last Friday."CBS has a problem when they do something like this at the same time as they allow an anti-gay group like Focus on the Family to place ads during the Super Bowl," said GLAAD President Jarrett Barrios."We see the ad running on traditional TV, perhaps in Canada where people are more liberal," he said.

Biderman stressed how Avid Life is now turning to plan B after the CBS rejection.Though the debate over the ad has gathered massive attention for the site, she denied it was a publicity stunt."We think it's totally discriminatory that they're accepting other ads that make social statements, but they're not allowing ours," she said.VIDEO: Watch our top Super Bowl commercials picks CBS aired a Snickers ad during Super Bowl 2007 in which two men "accidentally" kiss — and then panic. " CBS pulled the ad after receiving complaints that it was homophobic."This network should come clean to the public about what’s going on because this seems to be a homophobic double standard." Calls directly to GLAAD and numerous other gay and lesbian rights groups were not returned on Wednesday.And while the officials behind Man denied the Super Bowl ad controversy was a carefully calculated move to propagate publicity in knowing they would be rejected, they aren’t denying that the proceeding media storm has hadsome advantages.The 30-second spot shows two men watching a football game and then they both reach for the chips.

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