London is simply enormous, with a population of well over 8 million.
Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. Engagement metrics help you understand how interested a site's visitors are with the site's content.We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.The more traffic a site gets, the more data we have to calculate estimated metrics.For more information please see this explanation of how Alexa determines the number of sites linking in.The complete list of sites linking to this site is available to Alexa Pro subscribers.If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. The metrics are updated daily based on the trailing 3 months.
Bounce Rate (%) Percentage of visits to the site that consist of a single pageview.There is not necessarily a link between the upstream site and this site.The "Sites Linking In" count shows the number of sites that Alexa found that link to this site.If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.These metrics have a greater level of accuracy, no matter what the ranking.Search Traffic The percentage of traffic, both free and paid, that come to this site from a search engine over the past 3 months, updated daily.